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18 Feb The Marketing Essentials for Business Start-Ups With the upheaval experienced to all aspects of our lives due to the Covid pandemic, it is not surprising many people are questioning their career choices and considering major changes. As a result, we are expecting to see a surge in business start-ups in 2022. New business owners often focus on the product or service offering, financial aspects or other mechanics of start-up whilst neglecting their marketing plan, instead of making it a priority… More >